Goodie Lip Balm
BRAND IDENTITY & PACKAGING DESIGN
2022
Goodie Lip Balm is a conceptual product inspired by the proverb good things come in small packages. Goodie uses only natural ingredients and the best moisturizers—all packed into a teeny tin. Though little, this essential will become the most valuable item in your bag, nightstand, or pocket.
Goodie offered two main design challenges: communicating compelling visuals on a limited surface and creating three scent varieties, each with their own identities but remaining consistent with the overarching brand. I was intentional to stick with bold, sharp typography and illustrations so the product's messaging is clear and recognizable at a small scale. For each scent variety, I drew specific colors from the brand's color palette and gave each their own individuality through photography.
Final label designs
Initial concepting and sketches
Composition and color explorations
Assembling the balms required painting the tins, cutting out stickers, and applying the labels.