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Blot Magazine

BRAND IDENTITY, PRINT DESIGN, & MARKETING

2024

Blot is the student-run community and lifestyle magazine of the University of Idaho. Publishing twice per academic year, Blot distributes print magazines throughout Moscow, Idaho, and pushes content online.

I created a fresh brand identity that revived the once overlooked publication. The new design system is bright, approachable, and accessible—exactly what Blot embodies.

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The fall 2023 issue 

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The active issue 

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Promotional stickers and photography

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Social media graphics, photography, and copywriting

© 2024 Gia Mazzarella