MAMBA
BRAND IDENTITY
2023
Moscow Area Mountain Bike Association, or MAMBA, is a non-profit organization of Moscow Mountain users in Idaho who build and maintain trails and advocate for non-motorized recreation. MAMBA was seeking a brand refresh that is inclusive of all of the people it represents: mountain bikers, hikers, runners, skiers, and more.
The new design system captures the organization’s adventurous, sporty qualities while keeping it clean.
The logo contains refined curves of West Twin and East Twin—the most identifiable part of Moscow Mountain's ridgeline.
The shirt design features an illustration part of MAMBA's previous visual identity.
Website design proposal